Here’s another way to come up with startup ideas: walk around your house or apartment, and look for “hot spots.” A hotspot can be an area of high information density, clutter, stress, disorganization, or any place that has a suboptimal solution. Then think about a web or cloud solution to that hot spot. Let’s take a look at a few examples:

Music CDs -> iTunes, Amazon MP3 store, doubleTwist, MP3tunes, etc.
Bookshelf -> Amazon, Kindle, iBooks
Stereo system -> Sonos, Squeezebox, Rhapsody, Pandora, last.fm, Spotify, Grooveshark, MOG, Rdio, etc.
External hard drives -> Amazon Simple Storage Service (S3), Pogoplug

Okay, those all seem simple or obvious, right? Let’s go a little deeper. What would you do with this pile of business cards?

Pile of business cards -> CloudContacts

Here are a few more that come to mind:
Bank statements -> Mint
Photo Albums -> ScanCafe
Bathroom scale -> Withings
Pedometer -> Fitbit
Phone -> Google Voice, Twilio, Ribbit, Rebtel
Camera -> EyeFi
Stack of video games -> Steam, OnLive
DVD player -> Roku, Netflix Instant movies
Treadmill or Elliptical machine -> Nike+ shoe sensor, LoseIt! iPhone app, CardioTrainer app for Android, Fitbit
Pen -> Livescribe

All of these take a hotspot in your home and inject a cloud or web element to make life easier, more efficient or better. So what happens when you look at a pile of manuals, or receipts? Your alarm clock? Those “Learning Japanese” CDs? A stack of take-out menus? A stack of cookbooks? A hard drive full of MP3s that are disorganized? A hard drive that doesn’t have a back-up copy? An out-of-date programming book? A box full of videotapes? All those back issues of magazines? A blank wall, with no posters or other decoration? Stuff in your garage that you’ve been meaning to sell or give away? Your wallet?

Ideas are sitting all around where you live. If you have a small snag, irritation, or hotspot in your life, probably a lot of other people do too. You can make it easier to organize something (can you convert something physical to digital and store it in the cloud?). You can sell niche versions of a product (e.g. Threadless for T-shirts), you can let people make something that they couldn’t make before (CafePress for T-shirts, LuLu for books), you can pool people with similar interests (a blog like Craftzine, or a forum for book lovers or body builders), you can review products in a particular space, you can teach someone to do something. You can become a well-known expert in something and then sell your time or expertise as a consultant. You can make a free version of something useful or fun, then sell more features or consult on more involved cases. You can do meta versions of lots of these, e.g. Etsy is a marketplace for people who like to buy and sell custom crafted objects.

I’ll stop with a story. I have a friend at Google who is really good at noticing things that annoy him. While walking from his car to his desk in the morning, he can easily find six things that irritate him because they should be improved. I’m not recommending that you make yourself more irritable, but I am saying that if you notice all the times you run across something that can be improved, those are opportunities. And I think one of the easy methods of spotting start-up ideas is looking around where you live and how you spend your time. Find the hotspots in your own life and you might identify some great products or services to build.

Here’s the instructions from an earlier post:

Based on your experiences, close your eyes and think about what area(s) you wish Google would work on. You probably want to think about it for a while without viewing other people’s comments, and I’m not going to mention any specific area that would bias you; I want people to independently consider what they think Google should work on to decrease webspam in the next six months to a year.

Once you’ve come up with the idea(s) that you think are most pressing, please add a constructive comment. I don’t want individual sites called out or much discussion; just chime in once with what you’d like to see Google work on in webspam.

Add your suggestion below, and thanks!

Now I need to pick my next challenge. I read through the 350+ suggestions and comments that people wrote, and put together a poll. Please vote below for the one thing you think I should try to do for 30 days.

I can’t promise that I’ll do each item, but looking back over the last year, I have had good success at doing the things from the first 30 day challenge poll.

I’ll repeat what I said last week. Do you remember when you first started on Twitter, and you didn’t know quite what to do with it? Who do I follow? What do I say? I didn’t really “get” Twitter for months. But as I found interesting people to follow and got the hang of it, I began to see the appeal of Twitter and started using it more often. I’ve noticed Buzz is tracing that same trajectory for me: an initial burst, followed by a bit of a slump, and then a steady climb as I found people that make Buzz interesting.

Buzz fits nicely between tweeting and blogging. Twitter is perfect when you want to share a link or a single crystalized idea. But Twitter isn’t as strong for group discussion or expressing medium- to long-form ideas. At the same time, blogging is great when you want a permalinked url that will stand the test of time, but it can be a real pain to write a blog post. I always feel like I have to polish my blog posts and it seems to take me at least an hour to write a blog post no matter what I say.

Buzz has the casual feel of Twitter, but you can dive into a topic pretty deeply. Buzz is easier than a blog post, but can look almost as polished. I find Buzz especially good for asking opinions, because the signal-to-noise ratio is (at least right now) quite high. I think Buzz is incredibly strong for internal company discussions too, so I’m looking forward to Buzz rolling into Google Apps.

If you haven’t checked out Buzz, or haven’t checked it out recently, you might want to give Buzz another look. You can follow me on Buzz if you’re interested; we’re having a nice discussion about favorite Chrome extensions right now.

The video is about an hour long, but I hope it’s a pretty good use of your time if you’re interested in search engine optimization. Enjoy!

Here’s a concrete example. I’m a big fan of Pinkberry because I love frozen yogurt: both the delicious treat and the new version of Android. But Pinkberry’s store locator page only offers a search form. Pinkberry has a url for each store (for example, here’s their page for a San Jose location). But because Pinkberry doesn’t provide an HTML sitemap on their store locator page, it’s harder for search engines to discover those pages exist. And in fact for the query [pinkberry san jose], Google does find the specific page, but it doesn’t rank as highly as it might; some other search engines don’t return that web page at all.

I was able to find a list of store locations on Pinkberry’s site, but it’s a lot harder to find than it should be. My advice to Pinkberry would be to add a sentence to their store locator page that says “Or see the full list of all Pinkberry store locations.” That would be helpful not only for regular users but also for search engines.

This was one concrete example, but lots of large companies mess this up. If you have a lot of store or franchise locations, consider it a best practice to 1) make a web page for each store that lists the store’s address, phone number, business hours, etc. and 2) make an HTML sitemap to point to those pages with regular HTML links, not a search form or POST requests.

By the way, Google does provide Google Places (formerly Google Local Business Center) where you can tell Google directly about your business, as do other search engines. But that doesn’t change the fact that you should provide a web page for each store–that lets anyone on the web find your store locations more easily.

P.S. If I were doing a full SEO site review on Pinkberry, I’d mention that they have a slight duplicate content issue, because they have a two different urls for their San Jose location. That’s not a huge deal, but employing the rel=canonical tag would allow Pinkberry to select a single, nicer url instead of search engines trying to pick between two identical pages.

So what should I do now? So far I’m playing with two ideas:
- no email after 10 p.m. Email remains the biggest part of my life where I lack balance, and I still need to get it more under control.
- read 50 pages a day. This is one that my wife has been doing, and she’s been enjoying it.

Other possibilities include:
- 30 days as a vegetarian.
- read the Bible (or the Qur’an) in 30 days. I’ve never read either all the way through.
- 30 days of trying to learn to play guitar.
- meditate 10-15 minutes a day for 30 days.
- try one new thing a day for 30 days.
- draw something everyday for 30 days.
- try polyphasic sleep for 30 days.
- go 30 days spending as little money as possible.
- learn as much of a new language as possible in 30 days.
- 30 days to get my finances in order (I haven’t really paid attention to financial stuff as much as I should).
- try to write a novel/book in 30 days.
- write down one thing I’m thankful for each day for 30 days.

Okay, those are a few that I’ve come up with. Tell me your suggestions and then I might put up a poll to let people vote.

I believe encrypted search is an important option for Google searchers. The Electronic Frontier Foundation (EFF) has asked for secure search in the past (see this post from 2009), and I credit them for helping to put this on Google’s radar. Another inspiration that helped to spark this project was Cory Doctorow’s book “Little Brother.” It was one of my favorite books of 2008 and while I won’t go into the book’s plot here, it’s a quick, fun read. “Little Brother” also makes a compelling case for encrypting HTTP traffic on the web.

Some people don’t yet fully understand how SSL search works. I saw one commenter say “If they still pass in the search parameters in the URL (Get), what’s the point? People can still see what you queried, if they made them “post” messages it might actually do something.” It’s important to realize that even though you as a surfer can see the query in the url, the sites between your browser and Google can’t. Google OS demonstrated that by sniffing a regular HTTP query and an HTTPS query in Wireshark to show that the query can’t be seen going over the wire.

Thanks to all the people at Google who did the all the hard work and heavy lifting to deliver this. One of the main engineers behind the effort was Evan Roseman, a member of the webspam team who you might have met at previous search conferences. In fact, Evan was originally scheduled to be on our site review session at Google I/O this past Thursday, but we decided that launching SSL search took priority. I also wanted to say thanks and congratulations to the other Googlers (for example Andrew Widdowson, Nathan Dabney, and Murali Viswanathan, but also many, many others) who generously gave their time and effort to make the launch happen and happen smoothly. You might think that switching on SSL for websearch is easy, but for a website with the complexity and scale of Google, it’s really not. The launch wouldn’t have happened without a ton of assistance from Googlers from many parts of the company, and I sincerely appreciate it.

I hope you enjoy https://www.google.com and find it useful.

I’m going to update the buzz as news comes out; if you’re following on the web instead of on Buzz, you might need to hit reload to see updates.

Watch the live-stream video at http://www.youtube.com/user/GoogleDevelopers by the way.

Check out other live-blogging from:
- Engadget
- Search Engine Land
- A live-wave from Lifehacker
- New York Times
- Wall Street Journal

I believe it should be fine to say that I think you’ll like the speed and polish of Froyo.

Watch the live-stream video at http://www.youtube.com/user/GoogleDevelopers by the way.

Lots of folks will be live-blogging or waving. Here is a different live wave with Gina Trapani, Kevin Marks, Leo Laporte, and Adam Pash, for example.

Danny Sullivan will be live-blogging the keynote over on Search Engine Land. I believe that Tom Krazit is live-blogging the keynote for CNET too.

Here goes my live-wave: