It worked okay, but not great. The biggest problem was that I didn’t have a gadget lying around the house that could output live composite video. Both my normal video camera and my digital camera had exhausted batteries that wouldn’t recharge, which is a gadget fail on my part. And while my Flip video camera is tiny and it can output pre-recorded video through a composite cable, it can’t output live video (?!). Lame. I didn’t care enough to buy a new battery-operated gadget that could send out out live video. I settled for projecting scary Halloween images and video, but it wasn’t the same as a hole going right through your body.

I found a plastic “Roman centurion” breastplate for $10, but that led to the second problem: the breastplate was too bulky. I trimmed the breastplate down a lot, but it still was too substantial:

Next time, I’d go with just cardboard and duct tape. On the bright side, the costume was comfortable and quick to take on and off. It wasn’t that hard to make, either. Just a little bit of cutting and duct tape did the trick:

I might circle back to this idea down the road, but I think it’s safe to call Halloween 2009 a mixed bag.

In the past, Google Docs would let you export a single doc at a time, but Google Operating System runs down exactly how to batch export your Google Docs. For each type of document (text document, presentation, spreadsheet, etc.) you can choose what file format to get.

I had about 81 personal docs (~13MB) and it only took about a minute to bundle the files up into a .zip file that my browser automatically downloaded. If you have a ton of files, you can choose to get an email when the .zip file is ready.

I really like this feature. By making it easy to leave Google, I think people are actually less likely to leave Google. Or as Jason Calacanis noted lots of people are happy just to get a backup.

By the way, read more about how Google lets you export your data at http://www.dataliberation.org/ if you’re interested.

We decided to celebrate in a couple ways. First, we added captions to all 150+ videos (over 11 hours of information). That’s important because for movies with captions, you can translate the captions into different languages. Now if you want to watch my videos but see the captions in Portuguese or German or Turkish, you can!

The second way we celebrated is with a fun video. As you may know, I recently lost a bet with my team and they shaved off all my hair. Click to see the 30 second explanation of why I’m bald. But you may not know that my team recorded a video as I lost my hair. Now you can watch and laugh along too:

I hope that you enjoy the video! You may want to subscribe to the webmaster video channel to see more free webmaster videos in the future.

This answers a couple questions such as:
- Why is my url showing up in Google when I blocked it in robots.txt? Did you fetch that url?
- How do I make that url disappear from Google?

I hope the video helps if you have questions.

Clearly I need to do a trip across the northern part of the country. If you run a website, the Google Chart API is a great/free way to add pretty charts to your website or dashboard easily. You can even make google-o-meters

and QR codes

in addition to maps:

If you haven’t tried out the Chart API, give it a whirl sometime; it’s pretty easy.

I am currently an employee of Google. I receive a salary from them and I also own Google stock and options.

Other than compensation from Google, I don’t accept any money or other gifts of value from any companies or individuals. I don’t accept speaking fees, consulting fees, honoraria, or trips. I don’t accept free, discounted, or loaned products. When I receive unsolicited gifts of value from companies or individuals in the scope of work, I give away those gifts.

When I speak at a conference or event, I generally do not pay a registration fee for that event. Some conferences also waive registration fees for that event for one or more of my colleagues or a traveling companion. Either my company or I pay my own travel and hotel expenses when I speak at an event.

I do not run advertisements or otherwise receive any monetary compensation from the operation of my website.

What’s even more interesting is that BusinessWeek put up transcripts of some of the interviews. You can read interviews with:

• Eric Schmidt, Google’s CEO
• Udi Manber, vice-president of engineering and head of the search quality group
• Amit Singhal, head of Google’s core ranking team in the search quality group
• Scott Huffman, head of the group that evaluates quality in the search quality group
• me (Matt Cutts). I’m the head of the webspam team in the search quality group

Org-chart-wise, it looks like this:

Eric Schmidt would be at the top of the cloud, Udi would be the “Search Quality” box, I’d be in the webspam box, and Amit and Scott lead teams within the “Other groups” part.

The two interviews I liked the most were Amit’s and Scott’s. Amit sums up Google’s philosophy toward real-time, he discusses our pragmatic (yet algorithmic) approach to search, and our attitude toward our users:

Q: I think the criticism is: Where’s the money in those [non-search/ads parts of Google]?

A: The right way to look at it is not the money. Is there value to the users? If you bring value to the users, I think we will succeed in the long run. Some things make more money than others, but as long as we keep bringing value to the world, we will be successful.

I liked Scott’s interview because he goes into more detail of how we evaluate search quality than I’ve seen in the past. Evaluating search quality is really hard to get right. I also liked this quote:

But the other thing we always do is we go in and look in more detail at what are some of the individual positive and negative things that we’re getting out of this. Are the positive things really that positive, will they really make a difference to our users? And maybe more important, for the negative things, how important are they, can we live with them?

At the entrance to Google’s main cafe, there’s three doors. Two are normal doors that you pull to open, and they always work. The other door is a spiffy automatic door that slides open for you–except that the automatic door seems to be broken about 5-10% of the time. When the automatic door works, it’s very cool and you’d definitely prefer to use it. But when the door is broken, you’re left standing in front of a glass door and you feel like a dork as you wave your hands, move around, and generally try to get the “automatic” door to open for you. I’ve noticed that many people stopped using the sometimes-broken automatic door and instead always go straight to the reliable doors.

Search can be kind of like that door in a lot of ways. Spiffy features are great, but if they’re wrong or don’t trigger in some reasonable way that your mind can predict, the failure is worse somehow. The same holds true with the organic search results: a catastrophic search failure can stick in your mind much more than the 200 searches that worked well. Search quality evaluation is tricky because you need to take that factor plus hundreds more into account. It’s taken years for Google to really evaluate our quality well, and we still continue to learn important new things.

If you really want to understand more about how Google thinks, I highly recommend Amit’s and Scott’s interviews. They’re a great reminder to me that we have a very deep bench of smart, well-spoken people in the search quality group and in Google in general. I would love to see more Googlers talking about their work.

And finally, on the subject of Googlers talking about their work, a whole bunch of Googlers will be at the Search Marketing Expo East in New York this week. Joachim Kupke will talk about duplicate content, Ari Bezman will talk about maps, Jack Menzel will talk about what’s next in search and universal search, Jeremy Hylton will talk about real-time search, Maile Ohye will talk about best practices for search, Matthew Liu will talk about YouTube, and Frederick Vallaeys will answer questions about AdWords.

Also, don’t miss Bruce Johnson and Kathrin Probst from Google. They’ll be on the “CSS, AJAX, Web 2.0 & SEO” panel. If you’re at SMX East, I think you’ll enjoy that panel.

For October, I’m not going to use any Microsoft software. No Microsoft operating systems (WinXP, Vista, or Windows 7) and no Microsoft Office allowed. I will continue to use their keyboards, because they make very nice keyboards, and I will allow myself to use their websites–sometimes I need to do a query on Bing to test how well they do, for example.

I don’t plan to switch to Apple, although I might try a Mac for a week. Apple products are polished and usable, so why not switch to Apple? That would be a much longer blog post. Apple makes great design decisions for the majority of people, but if you don’t like a particular decision, it can be very difficult to change it. Have you ever wanted to see the exact time (including seconds) on an iPhone? It’s hard to do, and I’m that kind of guy. Another big reason is just that I’m huge believe in free and open-source software, and I want to support that sort of software.

So on Friday I installed Ubuntu on my Windows XP laptop. On Saturday, I downloaded all the data from my pedometer (the software only runs in Windows) and shut down my home Windows XP machine. I already had a machine running Ubuntu at home, but I managed to get it driving two out of my three monitors:

What have I learned so far? The current version of Ubuntu (called “Jaunty Jackalope”) is really quite nice. There’s a lot of polish to the UI and the day-to-day tasks work very smoothly. At the same time, it’s possible to tinker around with something so much (I’m thinking about fonts right now) that you mess things up. But the dev version of Chrome for Linux has been really fast and stable, even though Chrome for Linux isn’t officially supported yet. I spend a large chunk of each day in a web browser, so having Chrome as an option was critical.

I’ll let you know how the 30 days turns out, but right now I’m optimistic.

In an election year, everybody gets a little more sensitive about politics, so I wanted a write a pre-emptive post in case anyone accuses Google of political bias in our search results sometime this year.

This is my personal opinion, but in my way of looking at the world, search quality > politics. That is, preserving the quality and accuracy of our search results is the best way we can help our users, while skewing our search algorithms to espouse a particular political party’s viewpoint would be anathema. This month I finish my eighth year at Google and begin my ninth (geez, I’m old), and in that entire time I can’t remember even the tiniest suggestion to bias Google’s search results toward any political party. The trust of our users is important, and in my opinion it would be an abuse of that trust to skew our search results toward any particular political view. I suspect that if you checked with old-timers at other search engines, they’d say similar things.